The real estate market can be harsh, that’s no secret. How many times have you heard ‘The market’s not what it used to be’?

Now as true as that may be, do not, we repeat DO NOT despair.

The market not being what it used to be just means there are now more exciting new ways to market a property for sale than ever. And at the forefront of this is using video.

Breaking the home buyers monotony

The days of flicking through the weekend newspaper for the new home listings, whilst not entirely past us, are certainly fading out. Now most predominantly, as with many things in our society, buyers are searching online – and they’re ruthless.

Having said that, let’s face it, searching through page after page of real estate websites can become overly tedious after time. And that’s when it’s time for your listing to shine.

Using a well-structured video to display a property breaks up the monotony of scrolling through websites, looking at house after house, photo after photo.

When they’ve stared at a screen for four hours it can be a nightmare for buyers to try and remember which house had the three large bedrooms and the great en suite, and which had smaller bedrooms but the pool?

Having a brief, high quality video that guides the buyer from room to room and accentuates the stand out features of your property is a certain way to make a home stick in a buyer’s mind, and make the call that little bit sooner.

Doing the property justice

Have you ever looked at a property’s photos and thought ‘these just aren’t doing it justice’?

It’s not just you, and happens more often that people think.

This is no fault of yours, or the photographers’ it’s just that a singular still image can’t fully grasp the beauty of a flickering open fire, the water feature trickling in the sunlight or the true grandeur of the rolling staircase to the master bedroom.

We’re sure you’ve had times too, when a photo just can’t capture every angle of a room.

Humans are emotive creatures and homebuyers even more so. They like to be able to envision themselves in a space, and without physically standing there, using video gets people one step closer to imagining themselves in that dining room serving up Grandma’s recipe for Christmas roast.

Aren’t videos just for the rich and famous?

In Beverly Hills, agents are hiring actors and constructing scripts for what they call ‘real estate mini movies’, to sell multi-million dollar properties.

We’re certainly not suggesting anything that dramatic; but a more visually intriguing piece of imagery than your standard photo reel is an edge in an undoubtedly highly competitive market.

Don’t get us wrong though, if you happen to have Hugh Jackman’s number, it wouldn’t go astray!

It’s easy to think that such a fresh approach to selling real estate is only for those with large budgets at the top end of the market, but that just isn’t the case. You can get a professionally created video with cinematic direction, including property and agent details, hosted online for you for just a few hundred dollars.

There’s no need to spend thousands promoting a property.

Time is of the essence

In an era when the next property is just one click away – capturing and keeping a potential buyer’s attention as quickly as possible is paramount.

One of the greatest benefits of using video in your sale is its efficient. It’s efficient for the seller, as you effectively have an open house 24hours a day, and it’s efficient for the buyer, who doesn’t have to spend their weekends house hunting in places that aren’t quite right for their needs.

If there is still any doubt in your mind about using video to sell your property, let us say this: It has been shown that video is 53 times more likely to appear on the first page of Google than any website.

What other reason could you need?

In Summary

If you’re not incorporating online video into your marketing packages, then you should looking into it. In a time where everyone is online, you need to stand out online. A short video is much easier to consume than a bunch of text and photos.

Make an impact with CineTOURS online video for the properties you need to sell today.

Need more convincing? Take a look at some of our property videos and see what a professionally created real estate video could do for you.

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